Fashion Photography

Fashion Photography is a type of photography that focuses on displaying clothing and other fashion items. It is usually used to sell lifestyle and show people the newest trends. It's a very interesting type of photography because it focuses mainly on one thing so it doesn't matter where the photos have been taken, they will still qualify as fashion images. It can be a studio or it can be on location. Both of them are going to represent the same thing but with a different impact. Fashion photography is usually used in advertisements and magazines like Vogue, Vanity Fair or Elle.

Fashion photography has been around since the earliest days of photography. From as early as 1840s, actresses, dancers and all the people interested in art and artistic world posed in their attire for portrait photographers, just like they would pose for portrait painters back in the day.

Mario Testino
Peruvian fashion and portrait photographer who worked for many famous magazines such as Vogue, V Magazine, Vanity Fair and GQ and brands such as Gucci, Burberry, Versace and Chanel. He's more of a studio photographer but works on location too.

  Low Key lighting used to create this image creates a mysterious mood and the pose and look on model's face make it all look a little bit scary. I think people focus more on the model's face than her clothes which is not that good when it comes to fashion photography.








Two photos taken by Mario Testino for Gucci. He used High Key lighting. Both photos are different and unique. Ones been taken in studio and the other one on location as you can see the grass outside.
I think both photos show fashion in a good way and it's the main thing Mario was focused on.

Annie Leibovitz
Considered one of the America's best portrait photographers. She has worked for many magazines such as Vanity Fair, Vogue and Rolling Stone. She photographed many famous people and she's also shot timeless nude embrace shot of John Lennon and Yoko Ono.



I picked two photos taken by Annie. She used both high key and low key. One photo is a lot older than the other so the quality of each one of them is different. I really like the photo she's taken for a magazine because it's very fashion orientated. The one with John Lennon is more unusual and artistic.

Edward Steichen 
was an American photographer, painter and art gallery and museum curator. He was the most frequently featured photographer in Camera Work and Art et Decoration magazines.He also worked for Vanity Fair and Vogue.



Here are two photos taken by Edward. He used low key lighting for both which creates this mysterious and classy look. I think they are very well composed and the light played a big role in creating them.

Seeberger brothers
known for being the first ones in fashion photography industry. They created many beautiful photographs of women and fashion in many different location which have been used in many magazines. They worked with many designers such as Chanel, Herms and Madeleine Vionnet.

                                          

I picked two photos that I found very interesting. One is quite unusual as it concentrates on kids fashion. It's a very cute photo. They mainly shot on location which means that the lighting was usually good and helped to create good quality images. They also had an eye for good composition.